The beauty app
that actually
knows you.
Curate consolidates the fragmented beauty journey. Discover, validate, and buy with confidence. No ads. No paid placements. Honest, personalized scores.
The Problem
The beauty journey
is broken.
62% of consumers cite too many options or conflicting information as their biggest frustration. 58% say fake reviews and hidden sponsorships are a major barrier to purchase. The information exists, but it's scattered, biased, and impossible to trust.
Discover on TikTok / Instagram
Influencer content you can't trust
Validate on Reddit / YouTube
Conflicting opinions from strangers
Text your group chat
Waiting for a reply that may never come
Buy on Amazon / Sephora
And still second-guess at checkout
What We Built
Everything you need to buy
with confidence.
SCORES
Multi-Dimensional Scoring
Every product scored across quality, value, sustainability, and personalization. No paid placements, ever.
AI
AI Beauty Assistant
Powered by Claude. Ask about ingredients, alternatives, or get a direct comparison for your exact skin concerns.
PRICE
Best Price Finder
Find the best price on products you love — click through and we'll take you straight to the product page, no searching required.
FRIENDS
Friend Scores
Get ratings from friends you trust. People whose skin and taste you actually know.
LISTS
Lists
Rank products you've already tried, save ones you want to, and create your own lists — think fall favorites or birthday gift ideas. Curate organizes everything by category, so what you need is always easy to find.
SEARCH
Smart Search
Search by name, scan a barcode in-store, or import from social media. Full picture instantly.
The Scoring System
Four signals. One honest answer.
Not one opaque algorithm. Four transparent signals, each earned independently.
Overall Score
Based on formulation quality, value for price, and sustainability. No bias, no ads.
Match Score
Personalized to your skin type, past ratings, and preferences. Popularity isn't the same as fit.
Friend Score
See how your friends rated this product. Recommendations from people you actually trust.
Community Score
Real ratings from all Curate users. No bots, no fake reviews.
How It Works
Discover. Decide. Buy. Done.
Search or scan
Find any product by name, barcode, or social media import
Check scores
See all four signals: objective, match, friends, community
Ask the AI
Get a personalized breakdown for your exact skin concerns
Find best price
Compare retailers and click through at the lowest price
Rate & share
Help your friends buy better too
Why Now
Beauty is accelerating.
Confidence hasn't.
Global beauty e-commerce in 2024, growing to $339B by 2029
Statista, 2024
Cite too many options or conflicting information as their biggest frustration
Curate Primary Research, N=90, 2025
Identify fake reviews or hidden sponsorships as a major barrier to purchase
Curate Primary Research, N=90, 2025
Cart abandonment rate. Intent lost to paralysis at checkout
Statista, 2024
Of Gen Z use social media as their primary search engine for products
eMarketer, 2025
Average beauty e-commerce conversion rate. A fundamentally broken process
eMarketer, 2025
Business Model
Revenue that aligns with trust.
We earn a commission when shoppers buy through Curate. Scores and rankings are never influenced by commercial relationships. Ever.
The Team
Built by people who
lived the problem.
Valentina Kafati
Co-Founder
Gabriela de Oliveira
Co-Founder
Divya Karnani
Technical Lead, AI & Engineering
Your skin deserves
better information.
Join the waitlist for early access.
No ads. No paid placements. Honest, personalized scores.
